August @ The Operators Collective
Welcome to the August wrap up of all the content shared at The Operator’s collective - a community of India’s top founders and operators helping each other get unstuck and level up with the power of content and connections.
Alex Gilev’s project on how to use Design thinking framework of Empathize, Define, Ideate, Test, Learn and Iterate to better meet customers' needs and desires.
First Came Growth, then came Product Led Growth(PLG) and now Community Led Growth (CLG), soon there be CPLG or PLCG or GCLP but what is undisputed is the fact that DAOs championed and accelerated Community first approach to marketing. This article explores how you can use apply DAO marketing tactics to non-crypto projects.
Our community member and fellow ISB batch mate Aditya Ramakrishnan joined Stripe for Product Marketing, APAC. So to celebrate him and Stripe we went down Stripe’s famed product culture rabbit hole.
In case you missed the July wrap up of The Operator's collective you can check it out here. Would love to know what folks would like to learn about so I can curate accordingly. Also feel free to share anything cool you came across.
Tess Gad’s handy guide with examples to illustrates the diff between Gamification and Incentivization. She examines the differences between what actually makes games fun v/s what we think makes them fun.
Fintech and Growth are two topics very close to my heart so this great piece from founder of Monzo on how they grew from 3000 cardholders to millions was an absolute Joy!! Explore the rest of the blog that goes beyond just growth and into choosing right partners for VC funding etc.
ICP is the holy grail for building your product and growth strategy, despite having seen multiple ways of slicing and dicing it - I quite liked this framework that includes The Diver Survey Method to collect valuable insights about your customers
Abhishek Sundararajan has a 5 minute summary of Andy Grove’s seminal book High Output Management for those who cant sit through an entire reading.
20 methods of UX research methods mapped across 3 dimensions to help decide which user research method to use and when within a typical product-development process.
Downloadable step by step worksheet to create, analyze and optimize your SaaS B2B SaaS Growth Strategy - covers Market, Product, GTM and Metrics.
Toplyne is absolutely crushing their content game - enjoyed this piece on Mutiny a tool that builds hyper personalized landing pages customized to buyer persona
Reforge is a fantastic content machine and churned our this absolute banger on myths associated with CHURN.
Abhishek Upadhyay shared Paul Graham’s definition of startups which boils down to Growth and followed it up with Lenny’s remarkable articulation on how to build your growth engine. Side note: For best outcome/retention read in chronological order.
P.s: The entire series by Lenny on Consumer Businesses is a Goldmine!!
We double clicked on Growth with Hila Qu’s post on Growth Loops and Elena Verna’s 5 tips for B2B Growth and Strategy - an absolute goldmine for B2B growth.
The Risk Exploration Framework will help you attack product/feature ideas in a systematic way.
Matrix Partners & BCG released State of Fintech Union Report 2022 .
You dont always need boring content marketing.. Buyers are still human.. Learn from the folks at Loom and go have some fun!
This case study makes me wonder if PMF is only accidental. Many startups have accidentally stumbled on the idea that made them big. This is one such story.
Demandcurve released a handy introductory playbook to help beginners learn about popular marketing tools and know when to use them.
The Market Side of Product/Market Fit - Often neglected piece in earlier stages of a startup - what makes a customer need or want your product enough that they take immediate action to learn more, try, or buy? And what makes this pattern repeatable?
Not all cohorts are made equal. Cohort analysis is essentially a way to tell how a select group of users are ‘behaving’ over a period of time. This behaviour becomes a proxy to understand the performance of a select group of users over time, and how that has translated to revenue and how ‘sticky’ a product is. Here are a few things to consider when analysing cohorts.
Recruiting Talent is a top priority for any founder, but how to communicate Why Your Startup is Worth joining?
By now its amply clear focus of this month was on Growth specially PLG so we closed the month with an article that examined the top common characteristics and features of 50 best PLG companies.
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Until next time,
Keshav